Little City’s #GivingTuesday Campaign Ties in with its Tag You’re It Holiday Appeal
The Coleman Foundation pledged to match many #GivingTuesday donations
Little City’s #GivingTuesday campaign coincides with its annual holiday appeal, “Tag You’re It!,” which encourages supporters to tag their friends to give to the charity supporting children and adults with intellectual and developmental disabilities.
The Coleman Foundation has pledged to match #GivingTuesday contributions to Little City from new donors dollar for dollar. The matching pledge also includes contributions from existing donors who give more than their largest single gift of 2014 on #GivingTuesday. #GivingTuesday is a global online campaign to support charities.
The nonprofit’s “Tag You’re It” campaign, mailed in November, included complimentary gift tag stickers as a thank-you gift to the organization’s stakeholders. It also highlighted program accomplishments and individuals served in the organization’s Center for Employment, ChildBridge Center for Education, Home-Based Support program and Center for Fitness and Recreation.
Recipients were encouraged to “Tag your friends through word of mouth — in person or on social media — to share Little City’s mission of enriching lives of individuals with disabilities.” Little City’s #GivingTuesday campaign, promoted largely through social media and email correspondence, picked up the “Tag You’re It” language and graphic imagery to tie the two appeals together.
For additional information about Little City, visit www.littlecity.org or contact Ann Meyer at firstname.lastname@example.org or at 847-221-7831.
Being a leader for 59 years, Little City continues to be inspirational and transformational in developing its 56-acre therapeutic community in Palatine. From a modest beginning of three homes and 16 residents primarily with Down syndrome, Little City has grown into a recognized leader offering a wide array of innovative services to more than 1,000 clients weekly. In addition to the Palatine location, Little City has a Community Services Office in Chicago’s Humboldt Park neighborhood, adult service centers in Palatine and Waukegan, and 13 adult community homes and one children’s group home located throughout suburban Cook and DuPage Counties.
Today, Little City’s comprehensive program portfolio includes vocational training and employment placement, foster care and adoption, home-based family support, health and wellness, recreation and therapeutic activities, disability awareness and community education, a day school and an award-winning arts program. Visit www.littlecity.org.