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Little City Receives Top Honor for Chicagoland Marketing and Advertising Campaign

Little City Foundation, known for serving children and adults with autism and other disabilities, received three awards at the Chicago Association of Direct Marketing’s 2011 Tempo Awards

PALATINE, Ill.August 2, 2011

Little City Foundation,  a non-profit organization that offers leading-edge programs and services for children and adults with autism and other intellectual and developmental disabilities, received top honor among major marketing and advertising agencies at the 2011 Tempo Awards held by the Chicago Association of Direct Marketing (CADM).

Every year the CADM recognizes the best work in the areas of integrated and direct marketing across 17 tactical disciplines at their annual Tempo Awards ceremony. Little City’s team submitted their Autism Awareness Campaign in the Consumer Integrated Marketing category. This integrated marketing campaign was created to educate and enlighten Chicago citizens on the prevalence of autism and other disabilities and increase public awareness of the local services available to individuals with disabilities.
“Little City has been given the opportunity to become a community resource by advocating and educating those around us,” commented Executive Director Shawn E. Jeffers. “Our communications and marketing team felt an Autism Awareness Campaign would be a great way to enlighten Chicagoans and benefit the people we serve.”
This campaign generated hundreds of new inquiries and thousands of news release postings. The number of Facebook “likes” doubled and the donation income was almost 50 percent higher than anticipated.
President of CADM, Ron Marsh, stands with Dana Rice, Director of Strategic Market Engagement at Little City, after receiving Little City’s first award of the evening

Little City was selected over dozens of other entrants and awarded with two first-place honors in the integrated marketing category, one for creativity and one for marketing execution.

At the end of the evening Little City received one last surprise honor, the best-in-show “Past Presidents’ Award” which recognizes overall excellence in creativity and marketing innovation. Winners of this award are selected from among all the first-place winners in both the creative and marketing categories and are judged by past presidents of CADM.
“Little City embarked on a strategic campaign that educates the community, decreases the stigma and serves the individual. A campaign that humanizes the startling disability statistics through the use of faces, images, lives and people,” said Cyndi Greenglass, Senior Vice President Strategic Solutions for Diamond Marketing Solutions and 2011 CADM Tempo Awards Chair. Greenglass continued, “This campaign was envisioned, implemented and tracked by an internal staff of only three, with no outside guidance.”
The organization was notably the only one to submit a winning entry that was not created by an external agency. The 2010 winner of the “Past Presidents’ Award” was the agency that was responsible for McDonald’s nation-wide Monopoly promotional game.
“To commemorate Little City’s 50th anniversary last year, our goal was to develop an awareness campaign to draw attention to our notable mission and the need for inclusion and acceptance of all individuals with disabilities,” remarked Dana Rice, Director of Strategic Market Engagement at Little City. “The recognition from CADM and the support we’ve received from the community in response to the campaign is an extraordinary feat for all the staff, participants and family members served by Little City.”
The marketing and communication team at Little City has now won six awards for their Autism Awareness Campaign; two awards were received earlier this year from the Publicity Club of Chicago, including their coveted “Quality of Life Award” and an “Award of Excellence” was presented to the team from the Public Relations Society of America (PRSA), Chicago Chapter.

About Little City
Being a leader for 59 years, Little City continues to be inspirational and transformational in developing its 56-acre therapeutic community in Palatine. From a modest beginning of three homes and 16 residents primarily with Down syndrome, Little City has grown into a recognized leader offering a wide array of innovative services to more than 1,000 clients weekly. In addition to the Palatine location, Little City has a Community Services Office in Chicago’s Humboldt Park neighborhood, adult service centers in Palatine and Waukegan, and 13 adult community homes and one children’s group home located throughout suburban Cook and DuPage Counties.

Today, Little City’s comprehensive program portfolio includes vocational training and employment placement, foster care and adoption, home-based family support, health and wellness, recreation and therapeutic activities, disability awareness and community education, a day school and an award-winning arts program. Visit www.littlecity.org.

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“Little City uses an affirming message – that it’s a good world, there’s a place for my kids in the world and Little City will help them find it.”

Rachel, mother of children receiving home-based support services